‘Hold It’ Redesign Project

From Canterbury’s Creative Industries (Design) Faculty…

Here are Ashlyn Dinsdale’s, Rory Walker’s and Alex Arbuthnot’s ‘Hold It’ assessment folios.



‘Hold It’ is a special redesign project which challenges students to improve an item that they hold.

Our students investigated ergonomics and semantics, with the goal of improving the user experience and understanding of a product of their choice.

Mr Stuart Denigan
Teacher – Creative Industries
Canterbury College